As a long-time distributor of BioTrading's high-quality ready-to-use culture media, Miclev would like to inform about an important brand transition. As part of the integration into the AnalytiChem Group, BioTrading, along with two other manufacturers, will be united under one global brand: Redipor (an AnalytiChem brand).
Starting April 18, 2025, all ready-to-use media products will carry the new Redipor logo. While the branding is changing, everything else remains the same – including product formulations, quality, manufacturing site, and part numbers.
You may still receive products with both the old and new logos as existing stock is phased out.
Read the full announcement from AnalytiChem here